How to Create an Explanation Video 2023

 

How to Create an Explanation Video (Step-By-Step Guide)

Explanation Video

If you are creating an explainer video it is possible to follow a few steps. This includes:

1. Study the Topic

For the best explanation video, you need to conduct some preliminary research to ensure that the video is the most relevant to the audience you're trying to reach. It is essential to know the subject from head to toe so you can decide which option is most appropriate for your audience.

The research may involve following discussions about the subject on social networks, and running polls to determine what viewers would like to see in an explaining video. It can also involve then using Google Analytics to get valuable data on the subject.

Research should always be informed by a few fundamentals:

• You're taking something which could be quite complex and simplifying it to the point that it can be a simple solution.
• The video provides a step-by-step approach to the issue. If you discover an issue that a lot of people face and then make an explanation video that can solve it quickly then you'll have a winner in your hands.

2. Choose the Style and Type of Video Explaining

This kind of explainer will depend on the goal that the film is intended for, which includes whether you're trying to communicate the benefits of a service or product, or you're concentrating on selling.

Explainer video types

• Animation animated explainer videos are excellent to tackle abstract or difficult topics, like software. They also help in simplifying complicated processes or topics.
• Whiteboards: If your budget is modest and you wish to simplify things an explainer video with a whiteboard might be just what you require. This trending format features an individual hand or an animated person drawing (and erasing) on a white background to illustrate details in the voiceover. The style is simple but it is memorable and powerful.
• Professionally-shot live-action videos: A live-action video is shot using a camera rather than making an animated video. It is best utilized when you need to show an entire process of the physical product or service that is geared toward people. The inclusion of real people in videos can help create an emotional connection with viewers.

Video style

• Educational They can be described as educational tutorials for students as well as to assist business customers in learning about the products, services, and procedures.
• Selling: Good sales explainer videos are created to educate viewers about the advantages of a particular product or service, and guide them through to the sale funnel.
• Informative/casual: This style of video gives instructions or other information about a service or product with humor, informal methods of addressing, and easy well-organized presentations, which make it easier to relate to and absorb.

3. Write the Script

A script will form the heart of your video's explainer. Even if your video has many great visual elements, they'll fail without solid ideas that are well-presented in a script for your video. Even in the case that you're hiring a team of production experts to produce your explainer videos, it's logical to create the script by yourself, as no one is more familiar with your audience than you do, and their needs and needs.

Remember that you'll likely write multiple versions of your script, so you should write it down on paper and work from there. While storytelling and ideas are essential, keep in mind explaining videos can be visual. The script must incorporate visual elements within its content that are more explicit on the narrative board.

4. Make a Mockup of a Storyboard

You've got a great outline for your explainer If you simply make use of it to create the video there is a chance of releasing a product that doesn't look like the one you had in mind. Making a mockup of a storyboard can help to ensure that the images are in line with your story's goals.

With the help of software such as StudioBinder with StudioBinder, you can make the storyboard of your choice to help visualize a project before creating the shot list. This will help minimize the issues that may pop up during production.

When keyframes are laid out on a storyboard the making for the explanation video will be more likely to stick to the script and become successful.

5. Record Audio

When creating an explanation video you need to consider audio components.

Therefore it is possible that you will require professional help with your voice. For the best quality presentation, it is advisable to employ a professional voiceover artist. On Upwork, you'll be able to locate the best independent voiceover experts to hire with years of experience and who are able to handle various types of projects.

6. Make the Visual Assets

It is necessary to develop numerous visual assets in order to create the final video. These could include moving logos for your brand, animations, still images and live video footage, infographics, and more. Visual assets that are different require different programs and knowledge So having the strategy to develop them and then make them accessible to incorporate during editing is crucial.

But don't fret even if you don't have the tools and knowledge to make visual assets. Upwork allows you to locate freelance videographers, animators, producers, videographers, and many others with the knowledge you need.

7. Include Music And Effects

Of course, you don't only require visuals for an explanation video. Sound effects and music go quite a ways to set the mood for the video. It's important to choose a background soundtrack specifically designed for your target audience (something contemporary and lively for children such as) as well as sound effects that accompany your video's actions (for instance the sound of a swooshing sound when an object is removed from a whiteboard).

Although creating a unique score for a video may be costly but the positive side is the fact that you can find many free and royalty-free alternatives for sound and music. Freesound and Musopen provide a wide selection of music tracks and audio tracks. YouTube also offers free background music choices for video production. AudioJungle boasts of having over 1.5 million free audio and video tracks that cost as little as just $1 per track. If you'd like to add more tracks, Audacity offers a free multi-track audio editor and recorder to help you make your own music as well as soundtracks.

8. Edit your Video

After you have all of your visual assets designed as well as your audio tracks recorded, and your audio and sound effects tracks completed, the editing or post-production is the point where everything connects to make the final video explainer.

How you edit your video is based on the kind of video you've shot (e.g. live action versus animated). The editing process may begin by organizing your audio and video assets using logical names before putting them into an organized folder.

After you've got your files organized, you're able to begin making edits to the footage. If you're dealing with someone talking, explaining what the video is about, and also narrating the sequence of events that are shown, you may begin with a wide-angle shot, making use of the best footage to get the message to the audience.

You can then make adjustments to the inserts, close-ups, and cutaways you'd like to include. Also, you'll need to plug into any audio tracks as well as special effects. Then, you can refine the video until it's exactly what you want.

For editing video, There is a wide selection of explainer software applications accessible. A brief overview of them includes:

• Adobe Spark: This editing software promises to assist you in "creating explainer videos for free in minutes." With it, you can effortlessly include video clips, pictures, and icons as well as voice to your videos. You can make adjustments as needed to layouts, text pictures, text, and music.
• InVideoThis can be another product that is free with hundreds of video templates for diverse industries. These templates can be modified and used to build the parts that make up the movie. InVideo offers royalty-free images, music as well as videos. Or you can upload your own.
• VideoScribeUse VideoScribe to create whiteboard animation videos quickly and easily. It comes with a drag-and-drop editor as well as access to libraries that includes thousands of custom-designed music tracks and images. After a 30-day trial and a trial period, you can sign up for an account for as little as $13 per month (if you choose to sign up for a whole year).
• VyondThis web-based animation program lets you make professional-looking animated videos. It provides a variety of sound templates, templates, and props, as well as other accessories. After a trial period of free, the platform for animation editing comes with a variety of price plans that range from those that are for single users to enterprises.

If you'd rather outsource video editing the Upwork project Catalog(TM) offers predefined projects you can look through and purchase with only two clicks.

9. Try Your Video in Front of an Audience

Before uploading an explainer, try testing it in front of an audience to determine whether it's successful. Although the audience may be family or friends you'll be able to get better outcomes if you include people from your target group and professionally-led focus groups. Did they get exactly what it was trying to convey? Did they find anything they disliked?

Although it can be difficult to alter an existing video, this is more effective than making things that are offensive or ineffective. It is also possible to use the lessons from the video test to improve any future explainer videos you create.

Some examples of questions you can ask your test group might include:

• What's the point of this clip?
• How would you describe the service or product you've been explaining to anyone else?
• How likely are you inclined to refer the service or product to someone else?
• What are your chances to buy it on your own?
• Are there any issues we did not cover in the video you think ought to be included?
• What wasn't working on the screen? What was the reason for negative reactions?
• What does the video say about your impression of the company behind it?
• Would you like to look at other videos similar to this one from the same company?

10. Make Your Video Available for Publication

After you've finished your explanation, the video is then uploaded to your website, landing page, or any of the social channels you have. It can also be used for social media advertisements directed at those who do not have a connection with your company to tell the reasons why they should.

You could also send your footage to a video hosting site and then embed it on your website or post it on social media. Since video-sharing websites tend to receive a significant number of viewers and users, you can make use of keyword descriptions to allow people to locate and interact with your brand and video.

The main video-streaming services include:

YouTube

YouTube has been deemed the most popular in the market. While the large audience could give you the chance to meet new customers, it is possible to be lost in the sheer volume of content being added to the platform.

Because YouTube has been acquired by Google Some claim that this relationship can help your videos gain better rankings within search result pages. It is also possible to create your email marketing list using YouTube and software that allows you to include email sign-up forms in your videos (the videos will be politely stopped when a sign-up process is completed).

Vimeo

Although Vimeo does not have the same reach as YouTube in terms of the number of people using it, they have achieved some strides by providing honest, minimalist videos and a minimalist presentation.

On Vimeo, it is possible to upload videos at any time. There is no limit to the length of the videos uploaded and there's less noise that can be distracting than on YouTube (e.g. commercial, gaming, or user-generated material). Vimeo is utilized by a large number of professionals, especially in the film and creative industries.

Wistia

Although Wistia has smaller viewers than YouTube and Vimeo however, it comes with great features that are specifically designed specifically for marketers. It has excellent analytics tools that will let you know the location your viewers come from, from where they click, and when they stopped watching your video. These metrics can help you improve the future content of your explainer videos.

Wistia also offers a customizable video player that is customized with your company colors all the way to the play button. It provides an experience that connects users to your company's brand identity. In terms of marketing strategy, the application also supports calls to action (CTAs) which help collect emails, or even the submission of a CTA prior to viewing the video.