What is the difference between motion graphics from animations?

In short motion graphics refer to animations. However, not all motion graphics are.

Animation is a broad term used to describe a range of video elements such as claymation, cartoons motion graphics. There's some overlap however, motion graphics are generally more focused on graphic design and feature animated text, and are more informative than narrative.

What are the advantages of motion graphics?

Utilizing motion graphics is the perfect way to switch the way you market your content! There are numerous advantages to using motion graphics and let's explore a few of them.

They let you inject your company's logo into your videos.

Motion graphics provide an easy method of incorporating branding elements into your videos. By using the appropriate colors and fonts You can make sure that viewers instantly know that the video is from your company's brand.

Look at the way La Effe, an Italian broadcasting channel, presented its new brand identity using motion graphics software. They wanted to stand above other SKY channels, and they succeeded in doing so by introducing new designs! The video is a blend of premium art, storytelling, and striking typography, with traditional white, red, and black designs. In a brief video, you'll get a sense of the sophisticated and powerful storytelling that you can expect of the channels.

Double page spread

You can also look at the way that you can see how the New York Times injects their brand into their videos by using this motion graphic, which precedes the video. The graphic is comprised of a sequence of colorful paper pieces which are unrolled to form an NYT logo. Through this graphic, you're shown they are telling a range of distinct stories. You can believe that they'll reveal the truth behind those stories that you're intrigued by. In addition, there's a paper sound that goes back to the newspaper's origins.

Multi-colored New York Times letters displayed on a black solid background

They will help you stand out from rivals

The internet is getting more and more crowded and it's becoming more difficult to stand out than before. However, visual content marketing could assist in this process, no matter what field you're working in.

Motion graphics can allow you to distinguish yourself from other businesses by being unique to match your company's style. Although live-action videos are often the same but motion graphics can be totally customized by using different styles of animation colors, styles, and even branding.

Find out what sets you apart from other businesses in your field. Are you offering a particular service or a distinct style of branding that makes your company distinct? Are you owned by a family and do you possess a distinct background? You can give a nod to such details in motion graphics.

They'll make your videos more enjoyable

People love to be entertained, and that is your audience! Many businesses produce diverse types of videos which is why you should be creative in order to make your video make an impact. The smallest details can make a significant impact, and using motion graphics instead of traditional text or infographics could help create content that is more engaging.

Check out the way Looka is a website for logo design, has integrated motion graphics in their introduction video. The image above is more interesting than just a regular piece of text. It lets the company demonstrate what they're capable of. The crystal ball's design depicts the idea of looking to the next phase of growth of your company as well as the ways that Looka can help you reach your goals. crystal ball with the words 'design the brand you want to own' in an emerald backdrop

Check out the way Google for Education masterfully outlines its products. In the video below, Google doesn't need to include audio narration, since the narrative is well-told. In only a couple of minutes, they explain the various ways you can integrate Google products into your education program, using vibrant colors texts, graphics, and text. This is why they're experts in their subject!

What is Motion Graphics?

Motion graphics is an extension of animation that is used extensively in the present. Particularly, it's graphic design in which designs like objects forms, images, and even text are animated or made motion.

To get a more precise Motion Graphics Definition, take an examination of the definition on Wikipedia. Wikipedia says about it, "Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects."

A great example of motion graphics is BeechNut's "Real Food for Babies" which employs a distinctive illustration style and live-action video to convey their message of the brand.

Although motion graphics are an aspect of animation, there's something more. It's an amalgamation of graphics, animation, and text, with the intention of providing information to the user.

It is a great tool to use using clever copy video, live footage, voice-overs, and audio to make captivating explainer videos, presentations,s or even ads and social media posts.

Motion graphics can take graphic design to a new level. There is no need for any kind of narrative or story to design a piece of video content using motion graphics.

In reality, you could make use of motion graphics to create an intriguing variation of your logo, or bring an element of excitement to an outdated graph within a video, or even present information in a way that is interesting on social media advertisements.

Network 10 Rebrand by Tim Clapham. Motion Graphics can easily bring life back to an old logo and bring some excitement.

Motion Graphics vs Animation

Animation is a broad term that encompasses the various methods used to make images or objects move. It could refer to hand-drawn animations, Claymation, CGI, or motion graphics.

Animation is an art that is focused on telling stories. The art of animation employs storytelling techniques and cinematic techniques to bring the viewer on a thrilling journey.

Airbnb utilizes the potential of storytelling in this short animation which takes viewers on a journey of emotion as well as demonstrating the power of video to engage viewers.

Motion graphics are a form of graphic design that is animated and is widely employed in marketing. While traditional animation is focused on stories, characters, and elaborate environments motion graphics add the life of static graphic elements like abstract objects, shapes, and even text. They are usually used to convey an idea, demonstrate an idea, raise awareness, or stimulate the visually.

There isn't a need to tell a story or story in the world of motion graphics. The text, however, is a crucial element used to convey the message with other elements, such as the voice and sound.

Why Use Motion Graphics?

There are four reasons to use motion graphics to promote your business:

Grab Viewer Attention

A study conducted by Microsoft discovered that human beings possess an average attention time of just eight-second, less than the attention span of a goldfish which lasts nine seconds. Furthermore, the amount of attention that humans pay declines by 88 percent per year.

When your viewers are on the internet, they aren't reading the content, but merely scanning it. If they don't find it appealing it is more likely to go to the next topic.

Visuals that are interesting and attractive are able to draw the attention of viewers in an ever-changing media landscape. Motion graphics go one step further and combines audio, animation, visuals, and music to catch the attention of your viewers within an extremely short amount of time.

Motion graphics typically last 30-minutes to three minutes in length. Watching just 10 seconds on a Facebook advertisement that includes motion graphics can be enough to boost brand recognition according to a Facebook study.

A captivating social media campaign to promote Ikea's summer collection 2019 from Lobster Studio using motion graphics that are simple in their shapes, animations, and music.

Although you've probably heard of "motion graphics" before, If you're like the majority of people, you're likely trying to determine what it actually is. In the simplest sense motion graphics refer to animation in graphic designs. Simply, they bring the visual design to life by using tools such as animating flat images in order to create the illusion of motion.