How do we differentiate 2D animation and whiteboard animation videos?

 Explainer videos have become very popular in today’s world. People are bored of reading long texts and paragraphs and are now more interested in watching video content. Short videos are preferably more engaging and effective in creating brand awareness. By using some simple software and tools, and informative and engaging content can be created. You can create explainer videos by yourself or you can hire a video production agency/ freelancer.

                                                                               

Now the question is, which type of explainer video should be made, a 2D animated video or a whiteboard animation video? Well, the answer is inside the motive of your video. The type of explainer video depends upon which type of video you want to be produced. If your video wants to convey some information and explain a service or thought related to your company then whiteboard animation videos are preferred. On the other hand, if your video comprises of a product that has machinery product and its motive is to explain the machinery & process of working of a product then 2D animated videos are highly appreciated.

 Let’s understand the idea behind whiteboard animation and 2D animation. We will discuss the differences between the two respective animation types and will get to know where we will exactly use them.

Each type of video has its own pros and cons and it is very much important to focus upon it. Let’s dive in.

What exactly is a whiteboard animation video?

 Through whiteboard animation, you can create an amazing video by using sequential images on a whiteboard. It includes drawing skills to clear a concept on the whiteboard. When your audience is watching whiteboard videos, they are initializing their mirror neurons. Many software is available to create a whiteboard animation video. 

What exactly is a 2D animation video?

2D animation refers to the process of creating motion in a two-dimensional space. In simple words, it is the process of creating visual emotional things in a two-dimensional space. 2D animation is often known as traditional animation. Some 2D animation software is the storyboard, Adobe Flash, toon boom studio, pencil & animate.

How do we differentiate 2D animation and whiteboard animation videos?

Whiteboard animation for text

Whiteboard animation videos are used mainly when there is a lot of text you want to display through your video. Whiteboard animation video reminds us of a teacher explaining a concept on a whiteboard. If there is something in your video that needs to be explained through imagination then choosing a whiteboard animation software video is the best choice. It usually has a screen preferably a White screen, where a hand is picturized to draw concepts and words on white background. Sometimes, you need a lot of words to make people understand what your company is offering and what does it exactly means. It includes illustrations to convey your company's thoughts and ideas.

2D Animation explainer videos for storytelling

Animation explainer videos include cartoons and graphics that will help you to tell a story about your brand and product to your customers in a very effective and engaging manner. Animated videos are funny and entertaining. Colors, graphics, background, music, and voice-over made it more amazing than any other type of video. Using an animated video to explain the working of your product is an effective manner to catch people’s minds. Using your brand's color and logo will make it more familiar to your target audience and will make an image of your brand in their mind.

whiteboard video for a complex concept

Sometimes, you do not need any graphics or so many colors to illustrate what you want to convey. A pen and paper will do the job greatly. Whiteboard animated videos can be used when you want to convey a complex concept through pen and paper. Drawing and illustrating on a whiteboard and synchronizing it with a perfect voice-over will do a great job as per your desire. explaining a concept with Doodles drawings and words will help you to break down the complex concept into simple language.

 2D animation for short & creative video

When you do not want to make any explanation and any complex information to convey then using a short and creative video will be more effective. You can use 2D animation where you want to engage and delight your audience about your brand and product and make them aware of it.

2D animation videos illustrate your idea without explaining much about it in a very short and creative way. Making a product explainer video in 2d format is highly recommended than whiteboard animation format.

Whatever your choice is, the motive behind your video should be expressing your thoughts clearly and effectively. Eventually, it should be reached to a wider audience and people must know about your brand. When people will interact with the videos you need for them they will be ultimately forced to take further actions and result in a purchase.

Our company The Essence Studios will help you in both types of video production, whether it is a whiteboard animation video or 2D animation video. Feel free to contact us. Good luck.