As we all can observe that in every business, the promotion of the brand and products are mostly demonstrated by a minute or a 2-minute explainer video so that the concept is easily understood by the customers about the products and services. Videos produced by an animation can be more effective and engaging so that it becomes more popular day by day as it increases the conversions for your business.
So, if you want to use whiteboard animation videos and want to know the scope and trends of Whiteboard animation for 2021, this article can be helpful for you.
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Whiteboard explainer videos are very much active in trends when it comes to explaining a service. As you know that whiteboard animation videos contain drawings to explain the content so that it can be more remarkable to the users for a longer time.
Whiteboard marketing videos
Whiteboard animation trend is expected to be most popular in 2021 because they are totally cheaper than 3D animated videos. A whiteboard animation software video looks like a process of hand drawing storyline. It explains the subject efficiently, portrays the concept in the hand-drawn illustrations in the video step by step. It helps the viewers to understand even the complex concept faster. It is often used for product marketing, event promotion, and general brand advertising.
Integration across the marketing funnel
Animated video has become an integrated part of the entire marketing funnel. It accompanies the customer along the whole journey from interaction to the purchase. It allows the companies to support the customer with helpful tips, suggestions, and recommendations. A whiteboard animation marketing video can become an original lead magnet for potential customers to move further in a marketing funnel.
Below are some tips to help you ride these whiteboard animation video trends:-
1. A winning video needs a well-written script
A good script is the most effective tool to produce better results. Improvement in script-writing is a remarkable whiteboard animation video trend in 2021. So, it is good to choose the best scriptwriter who has a lot of experience. “Fresh perspective to explain product and services”. This means that an outside writer is the best solution from fresh eyes.
2. Shorter is sweeter
The less we speak, the more likely people are going to remember what we said. The biggest mistake that we see in homemade business videos is that they try to list every concept in detail, they want to say too much about the product and service. But the challenge is to refine your concept so that audience can receive it easily and clearly. In a whiteboard animation video, as you have defined your message, it should be more simple and short and that’s why it can be quickly grabbed by the customers.
3. Talk like your target audience
In the year 2021, there is a clear trend toward creating stories, scripts, and voiceovers that mirror the demographics of a given target audience. The Power and flexibility of animation videos give organizations the power to present any topic with customized audio effects and voice-over to complement all the content.
The tone and speed should be according to the narration. It should be about 150 words per minute.
4. Simple becomes successful
As we discussed above, the trend of video production is clearly towards fewer runtimes. Attention spans should also be short. That means the scope of information in each video needs to be very limited.
The main highlights of video writing success are:
The problem: worker training issue, customer need, etc.
The solution: introduce a product/ service, or informational content to solve the issue.
Talk about benefits, not features
The marketing trend clearly days the discussion of benefits instead of features. The thing that actually matters is benefits! When you are going to launch an explainer video, it is good to first focus on benefits than everything else. Because consumers today seem to care first about themselves. So, you need to just tell the viewer how you can make their lives simple and best.
One of the major whiteboard animation trends for 2021 is the increment of entertainment to reach viewers. This means you need to hook visitors by making them laugh. The awesome whiteboard animation videos are the one which is creative, humorous, memorable, surprises and just something wacky to make sure that the audience pays more attention.
Conclusion
In the above discussion, the things which are expected in Whiteboard animated video marketing for 2021 are described. And hence, video marketing is an excellent way to set a company apart from other businesses in an over-full online space. Hope this will surely help you to unlock the key of the benefit of video marketing and to grow your business in 2021.
We the ESSENCE STUDIOS will help you in determining the right choice for your brand. You can visit our site for more information. Thank you
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