As we know that Animated explainer videos are the best way of communicating the concept of the product and services to your potential customers. It helps you to achieve your goals. By not using the power of explainer videos, you are missing a great opportunity.
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In today’s digital world, every business needs to convey its message or concept in an innovative way that would inspire the target market just by using animated explainer videos. So, if you use explainer animation video for E-Commerce business also, it really helps you to communicate what your company offers and generate a better return of investment. But there are some things that your animated whiteboard animation software video production company doesn’t want you to know because they don’t want you to make it on your own. So today in this post, I will share few things you must know about animated videos
How explainer animation video can be beneficial in advertising
• Explainer videos are straightforward as the explanation of services and products are in a well-structured manner.
• It helps in simplifying the delivery for the audience with a quick and understandable script.
• The creativity and uniqueness of an animated explainer video make your e-commerce product and service memorable for the audience. So that, the audience can go through your video rather than the complicated advertisements.
• You can upload your e-commerce product and services explainer video on any social media such as YouTube, Instagram, Facebook and several other platforms.
• You can embed a short animated Explainer video on your website’s landing page for a better understanding of your brand.
Tips for making an animated explainer video
Don’t be afraid of giving your best
Some people are afraid that if they will do the things that are best for their video but what if the audience will not like it? Don’t be afraid of that, Give your best! The audience will like it definitely because when you give your best in something then it ultimately results in the best. You can also add effects & filters and many more things in your video to make your video more attractive and engaging.
Better the shorter
Studies have found that the human attention span is equal to goldfish less or less than that so, if you want to create something which can be engaged in an attracting and enjoyable to the audience then you must have to create something which is shorter duration. You should make something with great content in a shorter time so that it can engage the audience and can glue the eyes of your audience on your video.
Focus on the facial expressions and characters
You should first understand the meaning of your video whether it is emotional or it is funny or whatever the theme is. You must understand what you are going to explain and what is your focus idea so you should consider using the characters that fit your video and the theme. See how they are expressing the message. You should try to make facial expressions synchronised with their emotions. You should make the characters that are good at communicating and are successful in making a bridge between you and your audience.
Make it colourful
Make your animated video colourful so that your audience can easily attract to it. As you know that whiteboard animation video is black & white but you can also add some colours to add a bit more sparkle to your video. Remember one thing, do not add too many colours, Add a little touch of colours so that the video will appear as an attractive and enjoyable one.
Look at the best and then give your best
By saying look at the best and then give your best, I mean, you should look at the best-animated explainer videos present in the market and then observe them carefully. How the maker is using the graphics and how he is using the background music and how he is using the voice over, you should observe them all so that, when you will observe the key features of other animated videos ultimately, it results in the best version of your video.
Experiment a lot
Don’t be afraid of experimenting with new things, make the best version of your video by giving your best and experiment as much as you can. Try out new things in your video several times. No one is going to look at that, everyone is going to look at the final result which is going to shine everywhere.
Make it traditional
I am saying to make your explainer video a traditional one that means, you should not use too many graphics and too many colours so that it won’t appear as any other animated video.
For any other help, you can contact our company, The ESSENCE STUDIOS, we’d love to help you. Good luck.
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