Business animation is a skill to convey a message without using live actors. Increasing sales through business animation is very much effective and Powerful. Actually, getting excellent results from animation videos depends upon the tools you are using. Using corporate tools in an accurate manner is highly recommended when you are looking for the best results. Through this article, we will get our eyes on corporate whiteboard animation and how they are effective in getting the required benefit.
What is corporate animation?
Corporate animation is an interesting way to convey your company’s message to your client or customers. You can use corporate animation to strategize your deals for your future clients and training staff. Using corporate whiteboard animation in your marketing strategy can build up your audience in a better way than the former methods.
Movement and scale, what’s the difference?
In 2D animation, objects move only in two axes namely X and y, or horizontal or vertical axes. In 2D animation, your eyes will be only upon the foreground and background movement as the size of the object is increased or decreased to bring out the movement in a 2D animation video. However, in 3D animation, objects move in 3 axes namely, X, Y, and Z which creates visual effect and motion. 3D animation is more effective than 2D animation, however, both the type of animation has their own merits and demerits. the flow of the movements of characters is very much important because the standard quality of a video depends upon the smoothness of the motion.
How to make the right choice?
If you are confused in choosing between 2D animation in 3D animation, you should consider some factors i.e.
- Target audience
- Cost of production
- Need of your organization
Target audience: the motive behind your video depends upon to whom you are going to show your video. If you want to make a simple conveying message then you should opt for 2D animation, which requires less detailing. And, if you are planning to make a highly technical explainer video, you should definitely go with a 3D animation video as they are the best at explaining everything in a precise manner.
Cost of production: As you know that 2D animation videos are cheaper and affordable than 3D animation, you should consider the cost according to your production. If you want to make a simple video, then you should not opt for a 3D one more precisely, if you want a video that is very much required for explaining your app or any product, then you should go with a 3D animation video. It is better to avoid 3D animation videos when you don't want any high detailed explanation.
When to use corporate animation?
You can use corporate animation in any type of animation whether 2D or 3D. It's better to use 2D and 3D animation rather than using live-action videos as they require actors and are very much expensive as well as less creative.
However, you can also stand out to be creative by mixing all the types of animation like traditional, 2D, and 3D animations. For explaining any product or service, you can give roles to 2-3 actors who can play a role to make the video more informative.
Always go with explainer videos when you are trying to make a long-lasting effect on your audience.
Production styles
Once you are aware of all the merits and demerits of all types of animations, now it’s time to take the next step that is production! Now you must think about which production style will work best for your audience. First, you have to determine that your video is for selling a product or to train for a task.
The next step would be choosing the production style from whiteboard animation, hand-drawn videos, and mixed animation.
- Whiteboard animation software videos are best for teaching and conveying on a White background.
- Hand-drawn animation is popular because the hand grips the audience's attention was better than any other style.
- Mixed animation is a trend that will go beyond 2021 by creating a video by adding animation together with live-action elements. It offers the production to be flexible and creative. Combining animation with live actors creates a powerful impact on viewers.
How to be better at video marketing?
Are you excited about producing a video? You can do it yourself or hire an explainer video agency. Just keep the things in your mind that are important for your video like;
- The motive behind your video.
- Focus on benefits rather than features.
- Focus on action rather than show-off.
- Write an interactive script.
- Think about the method of convincing your story.
- Keep a little crisp of climax.
- Go with the rhythm.
- Don't forget to take feedback from your teammates or friends.
So, this was all about this blog. You can contact our company The ESSENCE STUDIOS for any type of content creation deal. We’d love to help you. Good luck.
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